Susan Rohde
About Susan Rohde
Susan Rohde is a Senior Marketing Account Management Specialist with extensive experience in vendor management and staff development. She has a background in digital marketing, event planning, and campaign management, having worked for notable companies such as Cigna Health Benefits and Transamerica.
Work at Transamerica
Currently, Susan Rohde serves as a Senior Marketing Account Management Specialist at Transamerica. She has held this position since 2020, contributing to the company's marketing strategies and initiatives in the Greater Denver Area. In her role, she focuses on managing marketing accounts and ensuring effective communication between the company and its clients.
Previous Experience at Cigna Health Benefits
Before joining Transamerica, Susan Rohde worked at Cigna Health Benefits for six years, from 2013 to 2019. She held the position of Lead Generation Senior Specialist, where she was responsible for generating leads and supporting marketing efforts. Prior to that, she worked as a Marketing Communications Specialist at Cigna from 2008 to 2013, focusing on marketing communications and strategies in the Greater Denver Area.
Background in Marketing and Education
Susan Rohde studied at The University of Texas at Austin, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. This educational background has equipped her with the foundational knowledge and skills necessary for her career in marketing and account management.
Expertise in Digital Marketing and Campaign Management
Susan Rohde specializes in managing comprehensive digital marketing campaigns aimed at increasing sales and driving business growth. She possesses strong skills in vendor management and staff development. Additionally, she is experienced in using Eloqua for marketing automation and campaign management, which enhances her ability to execute effective marketing strategies.
Experience in Event Planning and Execution
In her marketing roles, Susan Rohde has gained experience in event planning and execution as part of her marketing strategies. This experience complements her expertise in both B2B and B2C prospect marketing, allowing her to create engaging events that support her marketing objectives.