Will Coyle
About Will Coyle
Will Coyle is a Senior Marketing Technology Analyst at Transamerica, with a diverse background in marketing roles across various companies. He has experience in digital marketing, strategy, and field marketing, having worked at organizations such as Lagunitas Brewing Company and Ramius Consulting.
Current Role at Transamerica
Will Coyle serves as a Senior Marketing Technology Analyst at Transamerica, a position he has held since 2022. In this role, he focuses on leveraging marketing technology to enhance business strategies and improve customer engagement. His expertise contributes to the development and implementation of innovative marketing solutions within the organization.
Previous Experience in Digital Marketing
Prior to his current role, Will Coyle worked at several organizations in the digital marketing field. He was an SEO Marketing Associate at Ramius Consulting from 2018 to 2021, where he developed strategies to improve search engine visibility. He also served as an Outreach Specialist at Cork Tree Creative, Inc. from 2021 to 2022, focusing on building relationships and enhancing brand presence.
Early Career and Internships
Will Coyle began his career with internships that laid the foundation for his marketing expertise. He worked as a Digital Marketing Intern at Parallel Path Digital Marketing Agency in 2017 for eight months. Additionally, he gained experience as a Strategy Intern at Fearless Unlimited in 2016 for three months, where he contributed to strategic marketing initiatives.
Education and Academic Background
Will Coyle earned his Bachelor's degree in Advertising and Philosophy from the University of Colorado Boulder, where he studied from 2013 to 2016. His academic background provided him with a strong foundation in both creative and analytical aspects of marketing, which he applies in his professional roles.
Field Marketing Experience
Will Coyle has experience in field marketing, having worked as a Field Marketing Representative for Lagunitas Brewing Company from 2017 to 2019. In this role, he engaged with customers and promoted the brand within the Greater Denver Area, contributing to the company's local marketing efforts.