Ya Hong Neirynck
About Ya Hong Neirynck
Ya Hong Neirynck serves as the Senior Director of Marketing at Transamerica, where she focuses on promoting financial literacy for middle-class families. With a strong academic background in materials science and extensive experience in technology and marketing, she has successfully led teams to address challenges in the market.
Work at Transamerica
Ya Hong Neirynck has served as the Senior Director of Marketing at Transamerica since 2018. In this role, she has focused on developing marketing strategies that enhance the company's outreach and engagement with clients. She has successfully built and led teams across the USA, addressing challenges related to COVID-19 and market volatility. Her leadership has contributed to the company's ability to adapt to changing market conditions while promoting financial literacy initiatives aimed at middle-class families.
Education and Expertise
Ya Hong Neirynck holds a Doctor of Philosophy (PhD) in Materials Science Engineering from the University of California, Davis, where she studied from 1998 to 2003. Prior to this, she earned a Master of Science (MS) in Physical Chemistry from the Chinese Academy of Sciences from 1995 to 1998. She also holds a Bachelor of Science (BS) in Chemical Engineering and Scientific English from Dalian University of Technology, which she completed from 1990 to 1995. Her educational background provides her with a strong foundation in materials science and engineering.
Background
Before joining Transamerica, Ya Hong Neirynck worked at Intel Corporation for a total of 14 years. She held various positions, including Integrator and Project Leader in the Product Technology Development (PTD) division from 2003 to 2010, and later served as a Supplier Enabling Technologist from 2011 to 2018. Her experience at Intel equipped her with a deep understanding of semi-process technology and supplier management across different functional areas.
Achievements
Ya Hong Neirynck has a strong focus on promoting financial literacy among middle-class families through educational initiatives. Her efforts in this area reflect her commitment to enhancing financial understanding and accessibility. Additionally, her ability to lead teams effectively during challenging times, such as the COVID-19 pandemic, demonstrates her leadership skills and adaptability in the marketing field.