Erica Cordell
About Erica Cordell
Erica Cordell is the Director of Marketing Communications at TransCore in Nashville, Tennessee, where she has worked since 2020. She holds a Bachelor's degree in Film and Media Arts from Temple University and a Master's degree in English from Rutgers University.
Work at TransCore
Erica Cordell has served as the Director of Marketing Communications at TransCore since 2020. In this role, she leads a diverse team that includes marketers, graphic designers, proposal coordinators, and content creators. Cordell has implemented a multi-channel product marketing strategy that has enhanced TransCore's market penetration. Additionally, she developed a comprehensive internal communications strategy to support the company's corporate growth. Her leadership and strategic initiatives contribute to the overall success of TransCore in the transportation technology sector.
Education and Expertise
Erica Cordell holds a Bachelor's degree in Film and Media Arts from Temple University, where she studied from 2000 to 2003. She furthered her education by obtaining a Master's degree in English from Rutgers University, completing her studies from 2005 to 2008. Cordell's academic background provides her with a strong foundation in communication and media, which she applies in her professional roles, particularly in marketing and strategic communications.
Background
Before joining TransCore, Erica Cordell held various positions in marketing and communications. She worked as an Associate Director of Development at The Advisory Board Company from 2015 to 2018. Following that, she served as a Senior Manager of Marketing Strategy at Asurion from 2018 to 2020. Cordell also had a brief tenure as a Senior Manager of Strategic Marketing at Change Healthcare in 2018. Earlier in her career, she worked as a Senior Underwriter and Digital Marketer at J.G. Wentworth from 2010 to 2013.
Professional Experience
Erica Cordell has accumulated extensive experience in marketing and communications throughout her career. Her roles have included senior management positions where she focused on strategic marketing and development. At TransCore, she leads a team that drives marketing initiatives, while her previous roles at companies like Asurion and Change Healthcare involved developing marketing strategies and supporting corporate objectives. This diverse experience has equipped her with the skills necessary to navigate the complexities of marketing in various industries.