Elodie Doucet
About Elodie Doucet
Elodie Doucet is a marketing professional specializing in online project management and traffic acquisition, currently working at Transdev since 2016. She has a robust background in marketing management with experience in public transport services and has held various roles in SEM and SEA consulting.
Work at Transdev
Elodie Doucet has been working at Transdev since 2016 as Chef Des Projets Marketing Online and Responsable De L'acquisition De Trafic. In this role, she has focused on enhancing online marketing strategies, particularly in traffic acquisition for public transport services. Her contributions have been significant in optimizing Transdev's digital presence and marketing effectiveness.
Previous Experience in Marketing
Before joining Transdev, Elodie Doucet held various positions in marketing and consulting. She worked at Keyade as Consultante Sem Confirmée from 2013 to 2015 and as Account Manager Sem from 2011 to 2013. Additionally, she served as Consultante Senior Sea and Sem at Resoneo for 10 months in 2015 to 2016. Her roles involved developing and implementing search engine marketing strategies.
Education and Expertise
Elodie Doucet has a strong educational background in marketing and management. She studied at Collège Sciences De L'homme, Université De Bordeaux, focusing on Marketing, Commerce, and Management from 2006 to 2007. She also holds two Master's degrees in Marketing from Toulouse School of Management and IAE De Poitiers, achieved between 2007 and 2009. Her education has provided her with a solid foundation for her career in marketing.
Early Career in Marketing
Elodie Doucet began her career in marketing as Assistante Marketing at Aéroport De Bordeaux in 2009, where she worked for six months. She also studied at Lycée Gustave Eiffel, completing a BTS in Action Commerciale from 2001 to 2003. These early experiences contributed to her understanding of marketing principles and practices.
Specialization in SEM and SEA
Elodie Doucet possesses extensive experience in Search Engine Marketing (SEM) and Search Engine Advertising (SEA). Her senior consulting roles prior to joining Transdev have equipped her with the skills necessary to develop effective online marketing strategies. This specialization has been integral to her work in traffic acquisition and online marketing at Transdev.