Marion Foilleret
About Marion Foilleret
Marion Foilleret is a digital marketing and CRM specialist currently working at Transdev in Lyon, France. With a background in customer relations and community management, she has developed key performance indicators to enhance digital marketing initiatives and improve customer experience.
Work at Transdev
Marion Foilleret has been employed at Transdev since 2014, serving as Chargée de Marketing Digital & CRM. In this role, she focuses on enhancing customer experience through digital platforms. She has played a significant role in improving the user interface and functionality of both the website and mobile application for Rhônexpress. Her responsibilities include managing community engagement across various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.
Previous Experience in Marketing and Sales
Prior to her current position, Marion Foilleret worked at Swatch Group as a Conseillère de vente for one month in 2014. She also served as an Assistante manager at SNCF from 2010 to 2012, where she gained valuable experience in management. Additionally, she worked at Comète - L'agence as a Community Manager and Chargée des relations clients from 2012 to 2013, which further developed her skills in customer relations and digital marketing.
Education and Expertise
Marion Foilleret has a diverse educational background. She studied at Université Jean Moulin Lyon 3, earning a Licence in Literature and Foreign Civilizations (English/Chinese) from 2008 to 2010. She then attended Pigier, where she completed a Brevet de technicien supérieur (BTS) in Assistante manager from 2010 to 2012. Additionally, she studied Communication and Marketing at Campus Sciences-U Lyon, achieving a Bachelor’s degree from 2012 to 2013.
Key Responsibilities and Skills
In her current role at Transdev, Marion Foilleret is responsible for developing and analyzing key performance indicators (KPIs) to measure the success of digital marketing initiatives. She focuses on improving website content and search engine optimization (SEO) to enhance online visibility. Furthermore, she is involved in creating visual content and overseeing communication campaigns aimed at boosting brand presence.