Virginie Heinrich
About Virginie Heinrich
Virginie Heinrich serves as the Responsable des Réseaux Sociaux at Transdev, where she manages social media platforms and advocates for sustainable mobility. With a background in digital marketing and extensive experience at Carrefour and other organizations, she focuses on digital challenges that influence the future.
Work at Transdev
Virginie Heinrich has been serving as Responsable des Réseaux Sociaux at Transdev since 2020. In this role, she creates content and manages media activation campaigns for the company's digital communication. She is responsible for social listening and community management, overseeing various social media platforms including Twitter, LinkedIn, Facebook, Instagram, and YouTube. Her work emphasizes advocacy for sustainable mobility, focusing on themes of optimism, inclusion, and kindness.
Previous Experience in Marketing
Prior to her current position, Virginie Heinrich held several roles at Carrefour, where she gained extensive experience in marketing and category management. She worked as Responsable Marketing Alimentaire from 2016 to 2018, and as Responsable Développement des Ventes Textile from 2012 to 2016. Additionally, she served as Marchandise Planning Senior Manager Textile for one year in 2011-2012. Her earlier roles at Carrefour included Category Manager Textile and Manager de Rayon, contributing to her comprehensive understanding of retail marketing.
Digital Marketing Expertise
Virginie Heinrich has developed her expertise in digital marketing through various roles, including her position as Chef de Projet Social Media at Castor & Pollux in 2019. She also worked as Conseil en Marketing Digital at MBA MCI from 2018 to 2019. Her educational background includes an MBA in Digital Marketing and E-Commerce from Devinci Executive Education, as well as a Master 2 in Marketing Management from IGR-IAE Rennes. This combination of education and experience positions her well in the digital marketing landscape.
Educational Background
Virginie Heinrich's educational journey includes studying at Université Paris 13, where she achieved a MSG in Gestion from 2002 to 2003. She furthered her education at IGR-IAE Rennes, completing a Master 2 in Marketing Management in 2004. Additionally, she obtained an MBA in Digital Marketing and E-Commerce from Devinci Executive Education in 2019. This solid academic foundation supports her professional roles in marketing and digital communication.