Diga Simorangkir
About Diga Simorangkir
Diga Simorangkir serves as the Vice President of Marketing at Transfez, where he has worked since 2021. He has extensive experience in marketing roles across various companies, including BBM, PT Smartfren Telecom Tbk, and Grab, and holds a Bachelor of Technology from Universitas Gunadarma.
Work at Transfez
Diga Simorangkir serves as the Vice President of Marketing at Transfez, a position he has held since 2021. In this role, he focuses on developing and implementing marketing strategies that resonate with consumers. His approach emphasizes authenticity and delivering true value, which aligns with the company's goals in the financial technology sector. Simorangkir's tenure at Transfez has been marked by his commitment to effective marketing campaigns, prioritizing meaningful engagement over mere virality.
Previous Experience in Marketing
Before joining Transfez, Diga Simorangkir accumulated extensive experience in various marketing roles. He worked as the General Manager of Marketing at BBM from 2018 to 2019, and as the Head of Product Marketing at PT Smartfren Telecom Tbk from 2019 to 2020. His career also includes a role as the Head of Marketing Communications at Zenius from 2020 to 2021, and as the Head of Acquisition for GrabHitch from 2016 to 2018. Each position contributed to his understanding of consumer behavior and marketing effectiveness.
Educational Background
Diga Simorangkir earned a Bachelor of Technology (B.Tech.) degree in Computer and Information Sciences and Support Services from Universitas Gunadarma. His studies, completed between 2009 and 2012, provided a foundation in technology that complements his marketing expertise. This educational background supports his analytical approach to understanding consumer psychology and marketing strategies.
Consumer Psychology and Marketing Philosophy
Diga Simorangkir has a strong passion for understanding consumer psychology and the irrational aspects of consumer behavior. He applies these insights not only in marketing but also in his leadership style, aiming to connect with team members and influence positive outcomes. Simorangkir believes in creating marketing that offers genuine value to consumers, fostering long-term trust and loyalty rather than focusing solely on immediate results.
Career Progression and Roles
Throughout his career, Diga Simorangkir has held various significant roles in marketing. He began as a Senior Digital Supervisor at Puspa Pharma and later transitioned to positions such as Product Marketing Manager at Nusatrip and Regional Product Marketing Manager at A.S. Watson Group in Hong Kong. His diverse experiences across different companies and regions have equipped him with a broad perspective on marketing practices and consumer engagement.