Chris Becwar
About Chris Becwar
Chris Becwar serves as the Head of Marketing at Transifex, where he has been instrumental in enhancing marketing and sales performance since 2023. With extensive experience in product marketing and client success across various companies, he has a proven track record of growing sales pipelines and implementing effective marketing strategies.
Work at Transifex
Chris Becwar has been serving as the Head of Marketing at Transifex since 2023. In this role, he has successfully grown the sales pipeline, contributing to the company exceeding its new Annual Recurring Revenue (ARR) targets. He implemented an Account-Based Marketing (ABM) program that enhanced marketing and sales performance. Additionally, he introduced new sales enablement, product marketing, demand generation, and content marketing practices. Chris also supports sales and customer success teams by defining buyer personas and conducting pricing research and analysis. He designs and leads integrated marketing campaigns, focusing on research and the creation of messaging and content.
Previous Experience in Product Marketing
Prior to joining Transifex, Chris Becwar held several significant roles in product marketing. He worked at Sitecore as the Director of Product Marketing for Core Products from 2022 to 2023 and for Ecosystem Partners from 2019 to 2022. His tenure at Sitecore was marked by a focus on enhancing product visibility and market engagement. Before that, he was the Director of Product Management at Revitas (now Model N) from 2015 to 2017, where he contributed to product strategy and development.
Background in Marketing Leadership
Chris Becwar has extensive experience in marketing leadership roles across various organizations. He served as Head of Marketing & Client Success at Webinfinity from 2017 to 2019, and as Senior Director of Marketing, Product, and Alliances at CCI Global Channel Management from 2013 to 2015. His early career included positions such as Director of Marketing and Communications at DigitalGlobe and Director, Channel Development and Partner Marketing at Xora StreetSmart. This diverse background has equipped him with a comprehensive understanding of marketing strategies and client relations.
Educational Background
Chris Becwar holds a Bachelor of Arts degree in Communications from UC Santa Barbara. He furthered his education by obtaining a Master of Business Administration (MBA) from Saint Mary's College of California, specializing in Business Administration and Management. His educational background provides a solid foundation for his marketing expertise and strategic decision-making in his professional roles.
Board Membership and Advisory Roles
Chris Becwar served on the Board of Directors at Everest Sciences from 2009 to 2014. This role involved providing strategic guidance and oversight, contributing to the organization's growth and development. His experience in board membership reflects his commitment to leadership and governance within the industry.