Ann Marie Houlihan
About Ann Marie Houlihan
Ann Marie Houlihan is a Product Marketing Manager with extensive experience in marketing roles across various companies, including Quaker Oats and Philips. She specializes in persona development, content strategies, and building service-oriented cultures within organizations.
Current Role at TravelNet Solutions
Ann Marie Houlihan serves as the Product Marketing Manager at TravelNet Solutions, a position she has held since 2022. In this role, she focuses on developing marketing strategies that cater to various target audiences. Her responsibilities include persona development, which allows her to tailor marketing initiatives effectively. Working remotely, she contributes to the company's efforts in enhancing product visibility and market reach.
Previous Experience in Marketing
Prior to her current role, Ann Marie held several marketing positions across different organizations. She worked at Q4Launch as the Director of Sales and Marketing from 2015 to 2020. Before that, she was the Product and Channel Marketing Manager at Blackbaud from 2011 to 2014. Her earlier roles included positions at Philips and PepsiCo, where she gained experience as a Consumer Marketing Manager and Assistant Marketing Manager, respectively.
Leadership in Non-Profit Sector
Ann Marie served as the Non-Profit Executive Director at the Chicago Area Runners Association from 2004 to 2006. In this role, she managed operations and developed strategies to promote the organization’s mission. Her experience in the non-profit sector complements her extensive background in marketing and events, providing her with a unique perspective on community engagement and outreach.
Educational Background
Ann Marie Houlihan earned her Bachelor of Science degree in Physical Education from Northern Illinois University, where she studied from 1985 to 1989. This educational foundation has contributed to her understanding of health and fitness, which has been beneficial in her marketing roles, particularly in the sports and wellness sectors.
Expertise in Marketing Strategies
Ann Marie specializes in developing content strategies and creating whitepapers to support marketing initiatives. She focuses on building a culture of service within organizations to enhance operational efficiency. Her strong negotiating skills aid in successful partner marketing and sales enablement efforts, making her a valuable asset in any marketing team.