Alexander Barder
About Alexander Barder
Alexander Barder serves as the Head of Digital Media & Data Insights for EMEA and APAC at Travelport, where he has worked since 2017. He has extensive experience in the hospitality industry, including previous roles at Hilton Worldwide and Sabre Hospitality Solutions.
Work at Travelport
Alexander Barder has been serving as the Head of Digital Media & Data Insights for EMEA & APAC (Hospitality) at Travelport since 2017. In this role, he leads the international hospitality portfolio within the Digital Media & Data Solutions team. His responsibilities include overseeing strategic planning and execution of regional campaign strategies, focusing on both demand and supply perspectives in the hospitality sector. Prior to his current position, he worked as Head of Digital Media Strategic Sales at Travelport from 2015 to 2017.
Education and Expertise
Alexander Barder studied at Wellington College, where he focused on Geography, History, and Politics, achieving A grades from 1992 to 1997. He later attended Oxford Brookes University, earning a BSc in Hotel and Restaurant Management from 1997 to 2001. His expertise includes P&L management and data analytics within the hospitality industry, which he has applied throughout his career in various leadership roles.
Background
Before joining Travelport, Alexander Barder held several positions in the hospitality and travel sectors. He worked at Hilton Worldwide as Area Sales & Marketing Manager in Abu Dhabi from 2002 to 2004 and in London from 2005 to 2007. He then transitioned to Sabre Hospitality Solutions & Travelocity, where he served as Regional Director of Business Development for the Middle East, Africa, and Turkey from 2008 to 2015. He also worked as a Strategic Account Manager for Travelocity in London from 2007 to 2008.
Achievements
During his tenure at Sabre Holdings, Alexander Barder played a key role in establishing Travelocity's presence across the Middle East and Africa as Regional Destination Manager. He was promoted to Regional Director for the Middle East, Africa, and Turkey in 2011, where he oversaw operations for both Travelocity and Sabre Hospitality Solutions. His leadership has contributed to the strategic growth and development of hospitality services in these regions.