Anna Au Yeung
About Anna Au Yeung
Anna Au Yeung serves as the Global Head of Destination Marketing at Travelport, where she has worked since 2015. She has a strong background in strategic planning, CRM, and revenue management, with previous roles at Orbitz Worldwide and the Hong Kong Tourism Board.
Current Role at Travelport
Anna Au Yeung serves as the Global Head of Destination Marketing at Travelport. In this role, she leads initiatives that focus on promoting travel destinations and enhancing partnerships within the travel industry. Her strategic planning skills are essential in shaping marketing strategies that align with Travelport's objectives. Since joining the company in 2015, she has contributed to the growth and visibility of various travel destinations through targeted marketing efforts.
Previous Experience at Orbitz Worldwide
Anna Au Yeung has extensive experience with Orbitz Worldwide, where she held multiple positions. From 2007 to 2010, she worked as the Senior Market Manager for North Asia, and later served as the Regional Director for Asia in Partner Marketing & Media Sales from 2007 to 2013. These roles involved managing market strategies and partnerships, which helped her develop a comprehensive understanding of the travel market in Asia.
Education and Expertise
Anna Au Yeung earned her MBA in e-Business from 2001 to 2003. This educational background has equipped her with knowledge in digital marketing and strategic business practices. Her expertise extends to Customer Relationship Management (CRM) and revenue management, which are integral to her approach in destination marketing and strategic planning.
Career at Hong Kong Tourism Board
Before her tenure at Orbitz, Anna Au Yeung worked at the Hong Kong Tourism Board as the Manager of Strategic Planning from 2005 to 2007. In this position, she was responsible for developing strategic initiatives to promote tourism in Hong Kong, which laid the foundation for her future roles in destination marketing.
Role at Travelport as Head of Partner Marketing - APAC
From 2013 to 2015, Anna Au Yeung held the position of Head of Partner Marketing for the Asia-Pacific region at Travelport. In this role, she focused on building and maintaining partnerships that enhanced Travelport's market presence in the APAC region. Her work involved strategic marketing initiatives that supported the company's growth in a competitive landscape.