Anna Au Yeung, MBA
About Anna Au Yeung, MBA
Anna Au Yeung, MBA, serves as the Global Head of Digital Media - Destination Marketing at Travelport, a position she has held since 2015. She has extensive experience in the travel industry, having previously worked at Orbitz Worldwide and Travelport in various marketing roles.
Work at Travelport
Anna Au Yeung currently holds the position of Global Head of Digital Media - Destination Marketing at Travelport, a role she has occupied since 2015. In this capacity, she focuses on new business development within the Destination Marketing sector. She initiated the formation of a new global Destination Marketing team and developed a strategic market development plan for this team. Additionally, she explores and builds new strategic partnerships to enhance Travelport's marketing efforts.
Previous Experience at Orbitz Worldwide
Before joining Travelport, Anna Au Yeung worked at Orbitz Worldwide. She served as a Senior Market Manager from 2007 to 2010, where she gained valuable experience in market management. Following this role, she became the Regional Director for Asia - Partner Marketing & Media Sales from 2010 to 2013. Her tenure at Orbitz Worldwide spanned a total of six years, during which she contributed to various marketing initiatives.
Education and Expertise
Anna Au Yeung earned her MBA in eBusiness from the City University of Hong Kong. She furthered her education by pursuing a Doctor Program in Hospitality & Tourism at The Hong Kong Polytechnic University in 2017. This academic background has equipped her with a strong foundation in business and marketing principles, particularly in the context of the tourism and hospitality sectors.
Background in Destination Marketing
Anna Au Yeung has a robust background in destination marketing, with a focus on developing strategic market plans and partnerships. Her role at Travelport emphasizes the importance of digital media in promoting destinations. She has been instrumental in shaping the direction of the Destination Marketing team and enhancing its global presence.