Patricia Salgado Peláez
About Patricia Salgado Peláez
Patricia Salgado Peláez is a Product Owner with extensive experience in consumer research and project management. She has held various roles in notable companies, including Acceso, Flat 101, and Travelport, and has a strong educational background in marketing and management.
Current Role at Travelport
Patricia Salgado Peláez currently serves as a Product Owner at Travelport, a position she has held since 2022. Based in Barcelona, Cataluña, España, she focuses on product development and management within the travel technology sector. Her role involves coordinating cross-functional teams to enhance product offerings and ensure alignment with consumer needs.
Previous Experience in Consumer Intelligence
Prior to her current role, Patricia worked as the Consumer Intelligence Director at Acceso from 2015 to 2017 in the Barcelona Area, Spain. In this position, she directed consumer research initiatives aimed at understanding customer behavior and preferences, contributing to business strategy and decision-making.
Digital Product Ownership at Flat 101
Patricia held the position of Digital Product Owner at Flat 101 from 2017 to 2018, also in the Barcelona Area. During her tenure, she was responsible for managing digital product development processes, ensuring that products met market demands and aligned with user expectations.
Educational Background in Marketing
Patricia's educational journey includes a Master Degree in Promotional Marketing from Universidad Complutense de Madrid, completed from 2008 to 2009. She also participated in an Erasmus Year at the University of Gothenburg, studying Marketing and Communication from 2007 to 2008. Additionally, she studied Management with a focus on Innovation and Disruptive Models at IE Business School in 2015.
Career Development in Consumer Research
Throughout her career, Patricia has developed a strong focus on consumer research and its application to enhance business robustness. She has held various roles that emphasize efficient project management and measurable impacts on company results, including her work at El viaje de Walker and Webloyalty.