Scott Morton
About Scott Morton
Scott Morton serves as the Lead Digital Media Planner Global at Travelport, where he has worked since 2020. With a background in media planning and analysis, he has extensive experience in managing advertising campaigns across multiple regions.
Work at Travelport
Scott Morton has been employed at Travelport since 2019, initially serving as a Digital Media Planner for the EMEA region. In 2020, he advanced to the role of Lead Digital Media Planner Global. His responsibilities include monitoring and analyzing ad campaign performance to ensure customer satisfaction, providing optimization solutions, and managing multi-platform advertising campaigns across EMEA, Americas, and APAC regions. He collaborates directly with advertisers and media designers to collect creative assets and troubleshoot technical issues. Additionally, he assists the Operations Manager with the development of internal process documentation and reviews incoming creative for compliance with technical specifications.
Previous Experience at Nielsen
Before joining Travelport, Scott Morton worked at Nielsen from 2014 to 2018. He held the position of Media Analyst in Research & Development for six months and then transitioned to Media Account Manager for three years. In these roles, he developed expertise in media planning and analysis, contributing to various projects that supported client needs and campaign effectiveness.
Education and Expertise
Scott Morton earned a Bachelor's Degree in Journalism from Southampton Solent University, where he studied from 2011 to 2014. His educational background also includes studies at Farnham College and Wickersley Comprehensive. His academic training has equipped him with skills in communication and media, which he applies in his current role in digital media planning. He possesses expertise in managing advertising campaigns across multiple platforms and regions.
Early Career at Southampton Solent University
During his time at Southampton Solent University from 2011 to 2014, Scott Morton worked as a Journalist. This role allowed him to gain practical experience in media and communication, further enhancing his skills in content creation and analysis. His early career also included a position as Bar Manager at Stonegate Pub Company Limited, where he developed management and operational skills.