Jonathan D Augusta
About Jonathan D Augusta
Jonathan D Augusta serves as the Executive Director of Marketing at Travere Therapeutics, where he has worked since 2015. He has a background in Neuroscience from Lehigh University and extensive experience in marketing within the pharmaceutical industry, particularly in ultra-rare diseases.
Work at Travere Therapeutics
Jonathan D Augusta has served as the Executive Director of Marketing at Travere Therapeutics since 2015. In this role, he has been instrumental in leading marketing strategies for the company's products, particularly in the ultra-rare disease sector. His efforts have focused on developing promotional brand plans and enhancing market penetration for products such as Cholbam® and Chenodal®, which cater to patient populations of fewer than 500 individuals per year.
Education and Expertise
Jonathan D Augusta holds a Bachelor of Arts degree in Neuroscience from Lehigh University. His educational background supports his expertise in strategic planning for product development and market entry. He has a strong foundation in creating promotional brand plans for both reimbursed and cash-pay markets, which is essential for targeting niche medical communities.
Previous Experience in Marketing
Before joining Travere Therapeutics, Jonathan D Augusta held several marketing positions in the pharmaceutical industry. He worked as the Marketing Director for Gastroenterology at Santarus from 2004 to 2007. Following this, he served as the Senior Director of Marketing for Aesthetics-Plastic Surgery at Allergan Medical from 2007 to 2014. His experience also includes a role as Senior Product Manager at TAP Pharmaceuticals from 1997 to 2004.
Specialization in Niche Medical Communities
Jonathan D Augusta specializes in targeting niche medical communities, including Pediatric Neurology, Gastroenterology, Hepatology, Metabolic Specialists, Ophthalmology, and Neurology. His focus on these areas is particularly relevant for marketing ultra-rare disease products, where understanding the specific needs of small patient populations is crucial.
Interface with R&D in Product Development
Jonathan D Augusta possesses extensive experience in interfacing with Research and Development (R&D) teams for product development in the medical device and pharmaceutical sectors. This collaboration is vital for aligning marketing strategies with product innovation and ensuring that the needs of the market are met effectively.