Iyahaly Somarriba
About Iyahaly Somarriba
Iyahaly Somarriba is a Product Owner at Trax Group, where she has worked since 2022. She holds a Bachelor's degree in Business and Marketing from Universidad Latina de Costa Rica and has extensive experience in product management and customer-centric approaches.
Work at Trax Technologies
Iyahaly Somarriba has been serving as a Product Owner at Trax Group since 2022. In this role, she specializes in managing the Settlements and Payments functional areas within a Transportation Spend Management SaaS platform. Her focus is on delivering customer-centric solutions that enhance user experience and operational efficiency.
Education and Expertise
Iyahaly Somarriba earned a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Universidad Latina de Costa Rica, studying from 1997 to 2001. Additionally, she completed a Bachillerato in Publicidad and Mercadeo at the same institution during the same period. She also pursued studies in Contemporary Dance at Universidad de Costa Rica, achieving a Technical degree from 2003 to 2007.
Professional Background
Prior to her current role at Trax Group, Iyahaly worked as a Product Owner at Edutech from 2020 to 2021. She has experience in various positions, including Senior Account Manager at Experian in 2013-2014, Web Producer at avVenta Worldwide from 2009 to 2012, and Senior Marketing Communications Consultant at Aviones de Papel from 2014 to 2017. She has also been a Virtual Experience Producer at SweetRush Inc. since 2021.
Achievements and Interests
Iyahaly Somarriba possesses a strong customer-centric approach and a systemic thinking mindset. She has a keen interest in leveraging technology for impactful solutions, particularly in the tech for impact sector. Additionally, she is enthusiastic about integrating behavioral science principles into product management and service design, aiming to enhance user engagement and satisfaction.