Aaron Eccleston

Aaron Eccleston

Country Manager, Australia & New Zealand @ Trax

About Aaron Eccleston

Aaron Eccleston serves as the Country Manager for Australia and New Zealand at Trax Retail, where he has played a significant role in implementing data science solutions and expanding the company's market presence. His extensive experience includes leadership positions at IRI, Mondelēz International, and Campden BRI, among others.

Current Role at Trax Retail

Aaron Eccleston serves as the Country Manager for Australia and New Zealand at Trax Retail. He has held this position since 2020 and is based in Melbourne, Australia. In this role, he has been responsible for overseeing operations and driving growth in the region. His leadership has focused on implementing data science solutions to enhance revenue opportunities at various points of sale.

Previous Experience at Trax Retail

Before becoming Country Manager, Aaron Eccleston worked at Trax Retail as the Sales Director for both Asia Pacific and Australia & New Zealand. He held the Sales Director position for two years in Singapore from 2017 to 2019 and then for six months in Melbourne from 2019 to 2020. During his tenure, he contributed to expanding the company's market presence and leveraging competitive insights.

Professional Background

Aaron Eccleston has a diverse professional background. He worked as a Technical Projects Manager at Campden BRI from 2007 to 2010 and as a Customer and Shopper Insights Lead at IRI from 2012 to 2017. He also held a role as a Research and Development Scientist at Mondelēz International for nearly a year in 2011-2012. His early career included five years of service in the Royal Navy, focusing on logistics.

Education and Qualifications

Aaron Eccleston studied at the University of Birmingham, where he earned a degree in Food & Consumer Management from 2004 to 2006. This educational background has provided him with a solid foundation in the food industry, which he has applied throughout his career in various roles.

Contributions to Trax Retail

Throughout his career at Trax Retail, Aaron Eccleston has played a key role in the company's growth and recognition. His strategic leadership has contributed to Trax Retail being listed among the top 25 Fastest Growing Companies on Deloitte's Technology Fast 500 list. He has been instrumental in utilizing competitive insights and in-store execution tools to enhance the company's market position in Australia and New Zealand.

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