Aaron Eccleston
About Aaron Eccleston
Aaron Eccleston is the Sales Director for ANZ at Trax Image Recognition, having held this position since 2018. He has extensive experience in sales and research roles across various companies, including IRI and Mondelēz International.
Current Role at Trax Image Recognition
Aaron Eccleston serves as the Sales Director for the ANZ region at Trax Image Recognition. He has held this position since 2018, contributing to the company's growth and market presence in Australia and New Zealand for six years. His role involves overseeing sales strategies and fostering relationships with clients to enhance business performance.
Previous Experience in Sales and Insights
Prior to his current role, Aaron worked at Trax Image Recognition as the Sales Director for the APAC region from 2017 to 2018. His experience also includes a five-year tenure at IRI, where he focused on customer and shopper insights from 2012 to 2017. This background has equipped him with a strong understanding of market dynamics and consumer behavior.
Background in Research and Development
Aaron's career began in research and development, where he worked as a Consumer and Sensory Scientist at Mondelēz International for 11 months in 2011-2012 in Melbourne, Victoria, Australia. He also served as a Technical Projects Manager at Campden BRI from 2007 to 2010. These roles provided him with a solid foundation in product development and quality assurance.
Education and Qualifications
Aaron Eccleston studied at the University of Birmingham from 2004 to 2006, completing a two-year program. His educational background supports his professional expertise in sales, research, and consumer insights, contributing to his effectiveness in his current and previous roles.
Early Career in Quality Assurance
Before advancing into sales and insights, Aaron worked as a Quality Assurance Analyst at Nature's Way Foods for one year from 2006 to 2007. This early experience in quality assurance laid the groundwork for his later roles in technical project management and consumer research.