Alberto Hermosillo
About Alberto Hermosillo
Alberto Hermosillo is a Senior Lead Product Designer with extensive experience in design management and user experience. He has worked for various companies, including 7-Eleven, Bitso, and Trax Retail, focusing on aligning business and customer goals to create effective design solutions.
Work at Trax
Alberto Hermosillo has been serving as a Senior Lead Product Designer at Trax Retail since 2022. He is based in Cancún, Quintana Roo, Mexico, and works remotely. In this role, he focuses on aligning business objectives with customer needs to develop effective design solutions. His expertise in product design and user experience contributes to the company's mission of enhancing retail experiences through innovative technologies.
Previous Experience in Product Design
Prior to his current position, Alberto Hermosillo held several significant roles in product design. He worked at 7-Eleven as a UX Product Designer for one year in Mérida, Yucatán, Mexico. He then joined Bitso, where he served as Senior Product Designer (Growth) for 11 months, followed by a role as UX Research Director for 9 months. Additionally, he was a Principal Product Designer / UX Design Director for Consumers at Bitso for 9 months in 2022.
Design Management Experience
Alberto has over five years of experience in Design Management roles. He has been involved in hiring, leading, and mentoring design teams in various configurations, both on-site and remote. His leadership skills are complemented by his ability to foster collaboration and innovation within design teams, ensuring alignment with organizational goals.
Educational Background
Alberto Hermosillo studied at the University at Buffalo, where he focused on International Business and Creative Studies, completing a study abroad program in 2010. He also attended Universidad de Quintana Roo, earning a degree in Economics, Administration, Finance, and Marketing from 2006 to 2010. His educational background supports his expertise in design and business alignment.
Notable Projects and Initiatives
During his career, Alberto led the launch of Brewary, an iOS app available in the U.S. App Store. This project was an in-market experiment that utilized Augmented Reality (AR) and Artificial Intelligence (AI) technologies to improve customer experiences in physical retail environments. His involvement in such innovative projects highlights his commitment to enhancing user engagement through advanced design solutions.