Betty Irawan
About Betty Irawan
Betty Irawan serves as the Director of Group Program Management at Trax Image Recognition, bringing extensive experience in marketing from previous roles at companies such as Hewlett Packard Enterprise and Dell.
Current Role at Trax Image Recognition
Betty Irawan serves as the Director of Group Program Management at Trax Image Recognition since 2017. In this role, she is responsible for overseeing program management initiatives that align with the company's strategic goals. Her leadership contributes to the development and execution of projects that enhance Trax's position in the market.
Previous Experience in Marketing
Before joining Trax, Betty held various marketing positions across multiple companies. She worked at Hewlett Packard Enterprise as the Global & Commercial Account Marketing Manager for the Asia Pacific region from 2015 to 2016. Prior to that, she was a Segment Marketing Manager at Dell in 2005-2006 and a Marketing Manager at Brocade in 2002. Her extensive experience includes roles at Hewlett-Packard, SAP, and Infor, where she developed skills in integrated marketing and account-based marketing.
Educational Background
Betty Irawan earned her Master of Business Administration (M.B.A.) from Babson College - Franklin W. Olin Graduate School of Business, specializing in Entrepreneurship/Entrepreneurial Studies from 1996 to 1997. She also holds a Bachelor's Degree in Marketing & International Management from Boston University - School of Management, which she completed from 1988 to 1991.
Expertise in Marketing Strategy
Betty possesses expertise in strategic account-based marketing, focusing on tailoring marketing efforts to high-value accounts. She has a strong background in analytics and market intelligence, utilizing data to inform marketing decisions. Additionally, she excels in integrated marketing, combining various channels and strategies to create effective marketing plans.
Skills in Agency and Vendor Management
In her career, Betty has developed skills in agency and vendor management, overseeing external partnerships to enhance marketing efforts. Her ability to thrive in ambiguous situations allows her to adapt quickly and make decisive actions, contributing to timely results in her projects.