Daniel Cohen

Chief Operations & Technology Officer @ Trax

About Daniel Cohen

Daniel Cohen serves as the Chief Operations & Technology Officer at Trax Retail, where he has worked since 2018. He has extensive experience in strategy, operations, and technology, having previously held roles as Chief Strategy Officer and GM of the Shelf Pulse business unit.

Current Role at Trax Retail

Daniel Cohen serves as the Chief Operations & Technology Officer at Trax Retail, a position he has held since 2018. In this role, he directly manages a team of over 500 employees. His responsibilities include overseeing the operational and technological aspects of the company, ensuring that the organization remains competitive in the retail technology sector. Cohen's leadership is pivotal in driving the company's initiatives and aligning them with its strategic goals.

Previous Experience at Trax Retail

Prior to his current role, Daniel Cohen worked at Trax Retail in various capacities. He was the Chief Strategy Officer from 2015 to 2017, where he defined the company's strategy, focusing on mergers and acquisitions, fundraising, and investment activities. He also served as the General Manager of the 'Shelf Pulse' business unit for one year from 2017 to 2018, emphasizing commercial, marketing, and product offerings.

Educational Background

Daniel Cohen has a solid educational foundation in engineering and business management. He earned a Bachelor of Science in Electrical and Computer Engineering from Ben-Gurion University of the Negev, followed by a Master of Science from the same institution. He also holds a Master of Business Administration from Tel Aviv University. His academic background supports his expertise in technology and management.

Research and Development Experience

Cohen has over 10 years of experience in research and development, particularly in image processing and computer vision. He worked at Applied Materials as an Image Processing Researcher from 2005 to 2007. At PrimeSense, he oversaw research on computer vision algorithms and was the Image Processing Group Manager. His work contributed to the technology that was later licensed to Microsoft's Kinect system and resulted in several patents.

Achievements in Technology

During his tenure at PrimeSense, Daniel Cohen was involved in significant projects, including depth map creation and implementation onto dedicated microchips. PrimeSense's technology was sold to Apple Inc. for $360 million, highlighting the impact of his contributions in the field. He is also a named inventor on several granted and filed patents, reflecting his innovative work in technology.

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