Dror Feldheim
About Dror Feldheim
Dror Feldheim serves as the Chief Commercial Officer at Trax Image Recognition, where he has worked since 2013. He has over 15 years of experience in business development within the FMCG sector and has played a significant role in enhancing retail operations through innovative solutions.
Work at Trax
Dror Feldheim has served as Chief Commercial Officer at Trax Image Recognition since 2013. In this role, he has been pivotal in developing solutions that enhance planogram compliance, which is essential for maximizing sales and profits in grocery retail. He has also contributed to reducing in-store out-of-stocks through innovative technology solutions. Prior to his current position, he held the role of VP Sales & Business Development at Trax from 2010 to 2013. Feldheim is a co-founder of Trax, demonstrating his long-term commitment to the company's growth and success.
Education and Expertise
Dror Feldheim holds a Bachelor of Arts in Business Administration from Webster Vienna Private University, where he studied from 1999 to 2001. His educational background provides a strong foundation for his extensive experience in business development within the fast-moving consumer goods (FMCG) sector. With over 15 years of experience, he has managed various categories for tier-one manufacturers and distributors across both emerging and developed markets.
Background
Before joining Trax, Dror Feldheim worked at Expand International from 2002 to 2010, where he held positions as NBD Manager for Russia and later as Country Manager for NBD Russia & CIS in Switzerland. His tenure at Expand International spanned eight years, during which he successfully launched FMCG brands in diverse geographies. This experience has contributed to his comprehensive understanding of market dynamics in the FMCG sector.
Achievements
Throughout his career, Dror Feldheim has been instrumental in implementing cost-effective solutions that improve employee efficiency in retail operations. His contributions at Trax Technology have significantly impacted grocery retail by enhancing operational compliance and reducing stock shortages. His work has played a key role in advancing the company's mission to provide innovative solutions for the retail industry.