Erin Aleshire
About Erin Aleshire
Erin Aleshire is an Account Manager at Trax Retail, specializing in enhancing retail distribution and in-store execution for emerging brands. With a background in marketing and extensive experience in account management, she has worked with various companies in the retail sector.
Work at Trax
Erin Aleshire has been serving as an Account Manager at Trax Retail since 2022. In this role, she utilizes Dynamic Merchandising, a key component of the Trax suite of retail services. Her focus is on supporting brands to maintain and enhance their shelf presence in retail environments. Aleshire's responsibilities include developing strategies that optimize product visibility and improve in-store execution.
Previous Experience
Before joining Trax, Erin Aleshire held several positions in the retail and marketing sectors. She worked at pep, LLC. as an Account Executive - Display 2.0 from 2020 to 2022. Prior to that, she was a National Account Executive at Vivona Brands from 2017 to 2018 and later served as a National Account Manager from 2018 to 2020. Aleshire also worked at Touchstone in various roles, including Custom Product Specialist and Strategic Account Associate.
Education and Expertise
Erin Aleshire studied Marketing at Miami University from 2006 to 2011, where she gained foundational knowledge in marketing principles and strategies. She also completed her high school education at Wyoming High School from 2002 to 2006. Aleshire specializes in working with emerging brands to enhance their retail distribution and in-store execution, leveraging her educational background and professional experience.
Skills and Activities
Erin Aleshire engages in various activities aimed at boosting brand visibility. Her skills include merchandising, conducting in-store demos, facilitating at-home sampling, and installing point-of-sale (POS) or in-store retail communications (IRC). Additionally, she is involved in display building, void closing, and activations, all of which contribute to effective product promotion in retail settings.