Georgios Tzafis
About Georgios Tzafis
Georgios Tzafis serves as the Vice President of Emerging and Mid Cap CPG at Trax Retail, where he has worked since 2022. He holds degrees from Harvard University, Hult International Business School, and Athens University of Economics and Business, and has extensive experience in business development and strategic planning.
Work at Trax
Georgios Tzafis currently serves as the Vice President of Emerging and Mid Cap CPG at Trax Retail, a position he has held since 2022. In this role, he is responsible for designing and implementing strategic planning processes tailored for emerging brands. He also oversees the integration of digital marketing strategies across various teams, including Sales, Account Management, and Customer Success. His focus on fostering innovation within the Emerging Brand & Midcaps Department is a key aspect of his leadership at Trax.
Education and Expertise
Georgios Tzafis has a solid educational background in business and commerce. He studied at Harvard University, where he completed a program on launching an e-commerce start-up at the Extension School in 2012. He also holds a Master of International Business from Hult International Business School, which he earned from 2011 to 2012. Additionally, he obtained a Bachelor of Business Administration from Athens University of Economics and Business, completing his studies from 2005 to 2010.
Previous Experience at Survey.com
Before joining Trax Retail, Georgios Tzafis worked at Survey.com as a Business Development professional from 2012 to 2020. During his eight years at Survey.com, he contributed to the company's growth and development in various capacities. His experience in business development has equipped him with valuable skills that he applies in his current role.
Previous Experience at Trax Retail
Georgios Tzafis initially joined Trax Retail in a Business Development role from 2020 to 2021, prior to his current position as Vice President. During this time, he gained insights into the company's operations and strategic goals, which laid the groundwork for his subsequent promotion to Vice President of Emerging and Mid Cap CPG.