Guilherme Guimarães
About Guilherme Guimarães
Guilherme Guimarães is a Senior Data Specialist at Trax Retail, where he leads discussions on recognition inquiries and focuses on process improvement. He has a diverse background in data analysis and management, with previous roles at SKY Brasil, Evalueserve, and Nuance Communications.
Work at Trax
Guilherme Guimarães has been employed at Trax Retail as a Senior Data Specialist since 2022. In this role, he works remotely and leads meetings with back office teams to address recognition inquiries. He identifies areas for improvement within the organization and acts as a subject matter expert in recognition, providing guidance to team members. His responsibilities include coaching new team members through the recognition process and investigating root causes of failures to enhance system efficiency. He utilizes MySQL and Power BI for data analysis to support his initiatives.
Previous Experience
Before joining Trax, Guilherme Guimarães held several positions in various organizations. He worked at SKY Brasil as a Senior DBM & Churn Strategy Analyst from 2014 to 2017. Following this, he served as an Analytics Manager at Evalueserve from 2018 to 2022. Additionally, he was a Senior Associate (Data Scientist) at Nuance Communications for one year, focusing on marketing, business intelligence, and customer success management. He also gained experience as an intern at Oi/Telemar in business intelligence and corporate marketing.
Education and Expertise
Guilherme Guimarães has a diverse educational background. He studied Control and Automation Engineering at Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP), where he earned a Bachelor of Engineering degree from 2009 to 2014. He also attended Northern Virginia Community College, focusing on Business and Economy, achieving a Bachelor of Science from 2013 to 2014. Additionally, he completed a program in Automotive Mechanics Technician at Senai São Paulo in 2005. His expertise includes managing recognition platforms for major alcoholic beverage companies and developing workflows through continuous improvement processes.
Technical Skills
In his current role, Guilherme Guimarães applies various technical skills to enhance data analysis and operational efficiency. He utilizes MySQL for database management and Power BI for data visualization and reporting. He is proficient in developing new workflows and improving time management processes, employing tools such as Jira and Monday. His analytical skills enable him to investigate root causes of system failures and low performance, contributing to enhanced efficiency within his team.