Mike Wang

Shanghai Gm @ Trax

About Mike Wang

Mike Wang serves as the Shanghai General Manager at Trax Retail since 2019 and is a co-founder of LenzTech in Beijing since 2016. He has extensive experience in market research and consumer insights, having held various positions at Nielsen and Master Kong Holdings.

Current Role at Trax Retail

Mike Wang serves as the Shanghai General Manager at Trax Retail, a position he has held since 2019. In this role, he oversees operations and strategic initiatives within the Shanghai region, contributing to the company's growth and market presence in China.

Previous Experience at Nielsen

Mike Wang has extensive experience with Nielsen, where he held multiple roles over several years. He began as a Brand Manager in 2004 and progressed to Senior Analyst, Manager, Associate Director, and Senior Manager before becoming the Head of CPG in Beijing. His tenure at Nielsen spanned from 2004 to 2016, during which he developed expertise in consumer insights and market analysis.

Co-founder of LenzTech

Since 2016, Mike Wang has been a co-founder of LenzTech, a technology company based in Beijing. His role involves driving innovation and business development, leveraging his extensive background in consumer insights and market strategy.

Educational Background

Mike Wang studied at Nankai University, where he earned a bachelor's degree in international economy. This educational foundation has supported his career in market analysis and business management.

Early Career at 康师傅控股有限公司

Mike Wang began his career at 康师傅控股有限公司, where he worked as a Brand Manager and later as the head of the Consumer Insight team. His experience at this company laid the groundwork for his future roles in market analysis and consumer behavior.

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