John Anagnost
About John Anagnost
John Anagnost serves as the Global Director of Account Management at Treasure Data, bringing extensive experience in sales and account management across various companies in the digital media sector. His background includes leadership roles at AppsFlyer, Rocket Fuel Inc., and Merkle, along with a strong foundation in engineering from the University of Illinois Chicago.
Work at Treasure Data
John Anagnost serves as the Global Director of Account Management at Treasure Data. He has held this position since 2024, contributing to the company's strategic initiatives in account management. His role involves overseeing client relationships and ensuring the delivery of effective solutions that meet client needs.
Previous Experience at AppsFlyer
Before joining Treasure Data, John Anagnost worked at AppsFlyer as the Director of Enterprise Sales from 2023 to 2024. During his nine-month tenure in New York, he focused on driving sales strategies and enhancing enterprise client engagement.
Background in Sales and Marketing
John Anagnost has a robust background in sales and marketing, having held various leadership roles. He was the Senior Director of Sales Strategy, Solutions Marketing, and Sales Enablement at Rocket Fuel Inc. from 2014 to 2016. He also served as VP of Sales at Rocket Fuel Inc. from 2016 to 2017 and held the position of VP, Business Development and Client Growth at Merkle from 2018 to 2021.
Education and Expertise
John Anagnost earned a Bachelor of Science degree in Engineering from the University of Illinois Chicago. He possesses extensive expertise in digital media measurement and media technology ecosystems, including mobile, programmatic measurement, DSPs, and ad serving. His skills also encompass strategic account planning, engagement management, and project management.
Thought Leadership and Publications
John Anagnost has authored thought leadership articles that address key industry topics. His notable works include 'Get Ahead of the Curve, How to Prepare for the Cookieless Future' and 'The Future of Customer Engagement,' which cater to sectors such as banking, retail, insurance, and telecommunications.