Karen Wood
About Karen Wood
Karen Wood serves as the Head of Product Marketing at Treasure Data, bringing extensive experience in product marketing from previous roles at various companies, including Infopro Learning and Windfall. She holds an MFA in Writing and has a strong background in B2B SaaS, with expertise in sales enablement and go-to-market strategies.
Current Role at Treasure Data
Karen Wood serves as the Head of Product Marketing at Treasure Data, a position she has held since 2023. In this role, she focuses on developing and executing product marketing strategies to drive market adoption and customer engagement. Her responsibilities include overseeing product positioning, messaging, and go-to-market initiatives. She works from Portland, Oregon, where she collaborates with cross-functional teams to align product offerings with customer needs.
Previous Experience in Product Marketing
Prior to her current role, Karen Wood held several significant positions in product marketing. She was the VP of Product Marketing at Infopro Learning, Inc. for eight months in 2023. Before that, she served as the VP of Marketing at Windfall from 2022 to 2023. Her experience also includes six years as the Sr. Director, Head of Marketing at AgilOne from 2016 to 2022, and two years as Director of Product Marketing at Ensighten from 2014 to 2016, both based in Portland, Oregon.
Educational Background
Karen Wood has a diverse educational background. She earned a Master of Fine Arts (MFA) in Writing from Vermont College, completing her studies from 2004 to 2006. She also holds a Bachelor of Arts (BA) in Creative Writing from Humboldt State University, where she studied from 1992 to 2006. Additionally, she obtained a Single Subject Teaching Credential in English from Humboldt State University in 1998.
Expertise and Skills
Karen Wood possesses expertise in various aspects of product marketing, including channel and direct sales enablement, solution positioning, and launch management. She has a proven track record in public speaking and thought leadership within the B2B SaaS sector. Her strengths include inspiring sales organizations and collaborating effectively with cross-functional teams, particularly in the context of go-to-market strategy and execution.
Career Progression
Throughout her career, Karen Wood has held numerous roles that showcase her expertise in product marketing. She worked as a Solutions Marketing Manager at Tripwire, Inc. from 2008 to 2010, and as a Senior Product Marketing Manager at Websense from 2007 to 2008. Other notable positions include Sr. Product Marketing Manager at Webtrends from 2012 to 2014 and Product Manager at CBS Interactive from 2010 to 2012. Her career reflects a consistent focus on product marketing and strategy.