Mark Tack
About Mark Tack
Mark Tack serves as the Chief Marketing Officer at Treasure Data and has extensive experience in marketing leadership roles across various companies. He also teaches marketing at DePaul University and has published an eBook on marketing growth strategies.
Work at Treasure Data
Mark Tack serves as the Chief Marketing Officer at Treasure Data, a leading Customer Data Platform (CDP). He has been in this role since 2023, overseeing global marketing efforts. Tack focuses on integrating customer data and utilizing AI and machine learning to enhance personalized customer engagement. His leadership aims to position Treasure Data as a key player in the market.
Current Role at DePaul University
In addition to his role at Treasure Data, Mark Tack has been a Marketing Faculty member at DePaul University since 2020. He teaches courses on AI in Marketing and the Marketing Plan Certificate Program. His academic involvement allows him to share practical insights from his extensive marketing career with students in Chicago, Illinois.
Previous Experience at SundaySky
Mark Tack previously held the position of Chief Marketing Officer at SundaySky from 2021 to 2023. During his tenure, he contributed to the company's marketing strategies and initiatives in the Greater Chicago Area. His experience at SundaySky further solidified his expertise in driving marketing growth.
Education and Expertise
Mark Tack earned a Bachelor of Science degree with an emphasis in Economics and Entrepreneurship from the University of Iowa, graduating with honors in 1999. His educational background supports his strong focus on developing marketing strategies that drive revenue growth and establish qualified sales pipelines.
Marketing Contributions and Publications
Mark Tack published the Growth Engine model eBook and infographic, which outlines effective strategies for building marketing growth engines. This publication reflects his commitment to advancing marketing practices and providing valuable resources for professionals in the field.