Alex Mathews
About Alex Mathews
Alex Mathews serves as the President and Chief Customer Officer at Treat, where he has worked since 2023. He has over a decade of experience in performance marketing and holds a BSE in Systems Engineering from the University of Pennsylvania.
Work at Treat AI
Alex Mathews serves as the President and Chief Customer Officer at Treat AI, a position he has held since 2023. In this role, he focuses on enhancing customer engagement and driving business growth through innovative strategies. His leadership is instrumental in shaping the company's approach to customer relations and performance marketing.
Education and Expertise
Alex Mathews studied at the University of Pennsylvania, where he earned a Bachelor of Science in Engineering (BSE) with a focus on Systems Engineering. His educational background supports his expertise in performance marketing, particularly in direct response advertising across various platforms such as Facebook, Google, Twitter, Snap, and Pinterest.
Background
With over a decade of experience in performance marketing, Alex Mathews has built a reputation for developing high-performing marketing teams and establishing strategic partnerships. He has held multiple roles, including Founder at Headwall since 2018, and has been involved with several investment ventures, showcasing his diverse skill set in the marketing industry.
Achievements
Throughout his career, Alex Mathews has specialized in optimizing paid marketing strategies with a focus on CPA and ROI/LTV. His work includes building distribution and inventory partnerships, as well as contract creation and negotiation, particularly in early-stage business environments. He has collaborated with top industry professionals to drive marketing growth.
Current Investments and Advisory Roles
In addition to his role at Treat AI, Alex Mathews is actively involved as an investor in several companies, including Omaha National, Hopper, Blue Onion, and Intelligems. He also serves as an advisor for Whym and Nads Organic Underwear, where he provides strategic insights to help these businesses grow and succeed in their respective markets.