Francisco Morales 💡
About Francisco Morales 💡
Francisco Morales is a Content Specialist with a background in journalism and digital marketing. He has extensive experience in content creation, inbound marketing, and audience engagement, having worked for various companies in Bogotá, Colombia.
Work at treble.ai
Francisco Morales has been employed at treble.ai as a Content Specialist since 2021. In this role, he focuses on creating and optimizing content strategies that enhance brand visibility and engagement. His work includes executing inbound marketing campaigns that have successfully ranked content between positions 1 and 10 on Google. This position builds on his extensive experience in content creation and digital marketing.
Previous Experience in Content Creation
Prior to his current role, Francisco held several positions that contributed to his expertise in content creation. He served as Head of Content at Acsendo from 2017 to 2021, where he managed content strategies. He also worked as a Freelance Blogger for Fitpal and Tpaga, as well as a Community Manager at TwentyEight Executive Search. His diverse experiences have equipped him with skills in engaging audiences and producing impactful content.
Education and Expertise
Francisco Morales has a solid educational background in literature and communication. He studied Ciencias Sociales at Universidad Central, earning a degree in Social Communication and Journalism. Additionally, he completed a Diplomado de Escritura de Guión Cinematográfico para Cortometraje at Centro Iberoamericano de Estudios de Foto y Cine (CIBEF) in 2021. His studies at Tecnológico de Monterrey and IDARTES further enhanced his writing and creative skills.
Achievements in Content Production
Francisco has produced ebooks that have been downloaded over 15,000 times, indicating a significant reach and impact in his content production efforts. He has organized webinars that attracted more than 1,000 attendees, showcasing his ability to engage large audiences effectively. His work reflects a commitment to creating valuable content that resonates with diverse audiences.
Skills in Digital Marketing and Storytelling
Francisco possesses extensive experience in creating buyer personas and mapping customer journeys, which are essential for developing targeted marketing strategies. He is a journalist with a passion for storytelling and content creation. His diverse writing portfolio includes topics such as human resources, payroll, fintech, marketing, and literature, demonstrating his versatility as a content specialist.