Doug Farrell
About Doug Farrell
Doug Farrell serves as the Vice President of Sales at Trellance, where he focuses on leveraging data analytics to enhance member services for credit unions. He has extensive experience in sales roles across various organizations, including CSCU and Eastman Kodak.
Current Role at Trellance
Doug Farrell currently serves as the Vice President of Sales at Trellance, a position he has held since 2021. In this role, he focuses on driving sales strategies and enhancing client relationships within the credit union sector. His work emphasizes leveraging data analytics to improve services for credit union members. Doug operates from the Tampa, Florida area, contributing to the company's mission of empowering credit unions through innovative solutions.
Previous Experience at Trellance
Before his current role, Doug Farrell held multiple positions at Trellance. He worked as the AVP of Vendor Evaluation Services for four months in 2019 and then transitioned to the role of National Account Executive for Data Analytics, where he served from 2019 to 2021. In these roles, he focused on evaluating vendor partnerships and utilizing data analytics to enhance product offerings for credit unions.
Sales Leadership at CSCU
Doug Farrell has significant experience in sales leadership roles at CSCU. He served as the Director of Sales for one year in 2016 and previously as a Regional Account Executive from 2010 to 2013. Additionally, he worked as a Portfolio Consultant from 2013 to 2015. His tenure at CSCU involved developing sales strategies and managing client relationships in the Greater Omaha and Tampa/St. Petersburg areas.
Early Career at Eastman Kodak
Doug Farrell began his career as a Sales Representative at Eastman Kodak, where he worked for five years from 1985 to 1990. This early experience in sales provided him with foundational skills that he has built upon throughout his career in various sales and leadership roles.
Education and Expertise
Doug Farrell studied Business Administration at the University of Nebraska-Lincoln, where he earned a Bachelor of Science degree from 1981 to 1985. His educational background supports his expertise in sales and business development, particularly within the credit union industry. He is passionate about enabling credit unions to leverage data analytics for improved member services and advocates for the 'People helping People' philosophy.