Jaren Carlson
About Jaren Carlson
Jaren Carlson is a Product Analyst specializing in optimizing customer acquisition campaigns through various digital marketing platforms. He has a strong academic background and has contributed to the growth of a leading company in the car insurance industry.
Work at Trellis
Jaren Carlson has been employed at Trellis as a Product Analyst since 2021. In this role, he focuses on strategic demand generation and demand capture within the car insurance industry. His responsibilities include optimizing marketing campaigns aimed at high-value customer acquisition. Carlson's work is integral to the company's growth, contributing to Trellis being recognized as one of Ohio's fastest growing companies.
Previous Experience
Before joining Trellis, Jaren Carlson worked at Root Inc. as a Growth Marketing Analyst from 2020 to 2021. His tenure lasted eight months in Columbus, Ohio, where he gained experience in optimizing marketing strategies. Additionally, he served as a Data Analytics Intern at CUNA Mutual Group for four months in 2020, further developing his analytical skills.
Education and Expertise
Jaren Carlson holds a Bachelor of Science degree with a double major in Statistics and Economics from Utah State University, where he studied from 2015 to 2020. He achieved a GPA of 4.0 and was recognized as Valedictorian at Clearfield High School, where he scored an ACT of 33. His educational background provides a strong foundation for his expertise in data analysis and marketing optimization.
Analytical Skills and Tools
In his professional roles, Jaren Carlson utilizes a variety of analytical tools to enhance data-driven decision-making in marketing. He is proficient in SQL, Tableau, R, and Python, which he employs for data preparation, test design, and performance monitoring. His analytical skills contribute significantly to the effectiveness of marketing campaigns.