Jaren Carlson
About Jaren Carlson
Jaren Carlson is a Product Analyst at Trellis, specializing in optimizing campaigns for high-value customer acquisition through various marketing channels. He holds a Bachelor of Science in Statistics and Economics from Utah State University and has experience in data analytics and growth marketing.
Work at Trellis
Jaren Carlson has been employed at Trellis as a Product Analyst since 2021. In this role, he focuses on optimizing campaigns aimed at high-value customer acquisition. His work involves leveraging a diverse marketing portfolio that includes platforms such as Google Ads, Microsoft Advertising, Apple Search Ads, Facebook Ads, and YouTube Ads. Carlson is responsible for strategic demand generation and demand capture specifically within the car insurance industry.
Education and Expertise
Jaren Carlson graduated from Utah State University with a Bachelor of Science degree, double majoring in Statistics and Economics from 2015 to 2020. He achieved a GPA of 4.0/4.0 and scored 33 on the ACT while attending Clearfield High School, where he was the Valedictorian. His educational background provides a strong foundation for his expertise in data analysis and marketing strategies.
Background
Before joining Trellis, Jaren Carlson worked as a Data Analytics Intern at CUNA Mutual Group for four months in 2020. He also served as a Growth Marketing Analyst at Root Inc. from 2020 to 2021, contributing to one of Ohio's fastest-growing companies. His experience in these roles helped him develop skills in data preparation, test design, and performance monitoring.
Analytical Skills and Tools
Jaren Carlson utilizes various analytical tools to support data-driven decision-making in marketing. His proficiency includes SQL, Tableau, R, and Python. These tools enable him to provide valuable insights that enhance campaign performance and optimize marketing strategies.
Professional Contributions
In his professional career, Jaren Carlson has been involved in critical work streams that include data preparation, test design, and performance monitoring. His contributions are aimed at improving marketing effectiveness and driving growth in customer acquisition efforts.