Ash Parikh
About Ash Parikh
Ash Parikh is the Chief Marketing Officer at Trellix and has held various leadership roles in marketing across several companies, including Druva and Informatica. He serves on the Board of Advisors for Yellowbrick Data and the CMO Council, contributing to significant advancements in marketing strategies and data management solutions.
Work at Trellix
Ash Parikh serves as the Chief Marketing Officer at Trellix, a position he has held since 2023. In this role, he has been instrumental in launching the 'Mind of CISO' campaign, which encompasses initiatives such as the CISO Council, CISO2CISO LinkedIn Lives, and the CISO Awards. He has also modernized demand generation strategies, elevating Trellix's XDR Share of Voice from fourth to first among cybersecurity vendors. Under his leadership, the company launched a new website focused on its XDR platform, achieving a 50% reduction in bounce rates and a 333% increase in demo requests.
Current Board Memberships
Ash Parikh is an active member of the Board of Advisors at Yellowbrick Data since 2019 and at the CMO Council since 2018. He joined the Forbes Communications Council in 2022. His involvement in these organizations reflects his commitment to advancing marketing strategies and leadership within the technology sector.
Previous Experience at Druva and Informatica
Prior to his current role at Trellix, Ash Parikh worked as the Chief Marketing Officer at Druva from 2021 to 2023. He played a key role in implementing a $10M Data Resiliency Guarantee, which effectively positioned Druva against legacy hardware and software vendors. Before that, he held various positions at Informatica, including Interim CMO and SVP Marketing, where he contributed to taking the company public and launching the first AI-powered data management platform.
Educational Background
Ash Parikh earned his MBA in Business Administration and Management from Adelphi University, where he studied from 1993 to 1994. His educational background has equipped him with the skills necessary to excel in high-level marketing roles across various technology companies.
Marketing Achievements
Throughout his career, Ash Parikh has achieved significant milestones in marketing. He authored and delivered content that drove 30% of all pipeline with industry-leading MQL-SQL conversion rates. He has also created two new market categories through innovative marketing strategies, demonstrating his ability to influence and shape market dynamics.