Asha May
About Asha May
Asha May is a Senior Director of Customer Marketing with extensive experience in customer engagement and marketing strategies across various technology sectors, including cybersecurity and artificial intelligence. She has held significant roles at companies such as Veracode, DataRobot, and Trellix, where she has consistently driven customer success and operational efficiency.
Work at Trellix
Asha May currently serves as the Senior Director of Customer Marketing at Trellix, a position she has held since 2023. In this role, she focuses on implementing digital-led strategies that enhance customer engagement and accelerate the time to first value. Her approach leverages community as a foundational element, contributing to improved customer experiences.
Previous Experience at Veracode
Asha May has extensive experience at Veracode, where she held multiple roles from 2014 to 2021. She started as the Principal Customer Success Manager - Security Program, followed by her role as Director of Customer Engagement Programs. In her final year at Veracode, she worked as the Global Community Manager. During her tenure, she achieved significant milestones, including a 130% attainment of the active customer advocate goal and a 20% increase in operational efficiency through enhanced community engagement.
Experience at DataRobot
Asha May worked as the Vice President of Customer Marketing at DataRobot from 2021 to 2022. In this role, she developed a comprehensive customer lifecycle marketing strategy that resulted in over 70% expansion through targeted omni-channel approaches. Her work contributed to enhancing customer relationships and driving growth within the organization.
Education and Expertise
Asha May holds a Bachelor of Science (B.S.) degree in Accounting from Bentley University. She possesses a deep understanding of differentiating Software as a Service (SaaS) companies, particularly in the fields of Cybersecurity, AI/ML, and data. Her expertise contributes to advancing SaaS product adoption and enhancing customer marketing strategies.
Achievements in Customer Marketing
Throughout her career, Asha May has achieved notable results in customer marketing. She created a customer experience strategy that led to over 90% retention by identifying key performance indicators and best practices. Additionally, she implemented a proven advocacy framework that significantly increased customer engagement and feature adoption.