Dana Barrett
About Dana Barrett
Dana Barrett serves as the VP of Marketing at Tremendous, bringing extensive experience in product and growth marketing from her previous roles at major tech companies, including Asana and Google.
Current Role at Tremendous
Dana Barrett serves as the Vice President of Marketing at Tremendous, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that drive growth and engagement for the company. Her leadership focuses on aligning marketing efforts with business objectives to enhance brand visibility and customer acquisition.
Previous Experience at Asana
Prior to her current role, Dana Barrett worked at Asana as the Head of Global Inbound Growth Marketing from 2022 to 2023. She also held the position of Head of Global Product Marketing at Asana from 2019 to 2021. During her tenure, she contributed to the development and execution of marketing strategies that supported product launches and drove user engagement.
Professional Background in Marketing and Consulting
Dana Barrett has a diverse professional background, having worked in various roles across major tech companies. She served as the Global Product Marketing Lead for Video & Publishers at Facebook from 2017 to 2019. Additionally, she held multiple positions at Google, including Chief of Staff for the President of Global SMB Sales Team and Product Marketing Lead for Sponsorships & Premium Video.
Education and Qualifications
Dana Barrett holds a Bachelor of Science degree in Chemical Engineering from Princeton University and an MBA in Healthcare Management from The Wharton School. Her educational background provides a strong foundation for her extensive career in marketing and strategic roles across different industries.
Experience in Investment Banking and Consulting
Before transitioning into marketing, Dana Barrett began her career as an Investment Banking Analyst at Merrill Lynch from 2000 to 2002. She also worked as an Engagement Manager at McKinsey & Company from 2006 to 2009. This experience in investment banking and management consulting has equipped her with analytical and strategic skills that she applies in her marketing roles.