Bethany Allen Perez
About Bethany Allen Perez
Bethany Allen Perez is a Brand Manager at Trex Company, where she has worked since 2020. She has a background in marketing and project management, having held positions at Richmond American Homes, American Woodmark, Ross Media, and Lane Company.
Work at Trex Company
Bethany Allen Perez has served as the Brand Manager at Trex Company since 2020. In this role, she has developed a comprehensive digital marketing strategy for the company's Homecenter business, focusing on improving the online buying journey for customers. Her work emphasizes the integration of new technology into digital marketing efforts, which supports brand positioning and sales. She specializes in creating content that enhances customer experience across various digital platforms, including websites, social media, and email campaigns.
Previous Experience in Marketing
Prior to her current position, Bethany worked at American Woodmark as a Marketing Manager from 2016 to 2020. She also held the role of Marketing Specialist at Richmond American Homes for 11 months in 2011-2012. Earlier in her career, she worked as an Account Executive at Ross Media from 2010 to 2011 and as a Design Project Manager at Lane Company from 2007 to 2009. These roles contributed to her extensive experience in marketing and brand management.
Education and Expertise
Bethany Allen Perez earned a Bachelor of Arts in Family Consumer Science and a Master of Science in Integrated Marketing Communications from West Virginia University. Her educational background provides a strong foundation for her expertise in digital marketing and brand management. She possesses skills in defining and implementing multi-platform digital marketing strategies that drive traffic and engagement.
Digital Marketing Strategy Development
Bethany has a strong focus on developing digital marketing strategies that enhance customer experiences. At Trex Company, she has implemented initiatives that integrate new technologies into marketing efforts. Her approach aims to improve brand positioning and support sales through effective content creation across multiple digital platforms.