Leslie Adkins
About Leslie Adkins
Leslie Adkins serves as the Vice President of Marketing at Trex Company, where she has worked since 2018, and has over 15 years of experience in brand and integrated marketing within the company. She has held previous marketing leadership roles at Kajeet and Feld Entertainment.
Current Role at Trex Company
Leslie Adkins serves as the Vice President of Marketing at Trex Company, a position she has held since 2018. In this role, she is responsible for overseeing marketing strategies and initiatives that promote Trex's composite decking products. Her extensive experience in brand management and integrated marketing supports the company's goals in the outdoor living sector. Prior to her current title, she worked as the Director of Brand and Integrated Marketing at Trex Company for 15 years, starting in 2009.
Previous Experience in Marketing
Before joining Trex Company, Leslie Adkins held the position of Vice President of Marketing at Kajeet from 2005 to 2008. In this role, she focused on marketing strategies for the company's mobile services aimed at children and families. Additionally, she worked at Feld Entertainment as the Vice President of Marketing for Ringling Bros. from 1993 to 2005, where she managed marketing efforts for one of the most recognized entertainment brands in the world.
Expertise in Brand Management
Leslie Adkins has developed significant expertise in brand management and integrated marketing throughout her career. Her role at Trex Company involves creating cohesive marketing strategies that enhance brand visibility and consumer engagement. Her background in various industries, including entertainment and technology, contributes to her comprehensive understanding of diverse marketing landscapes.
Contributions to Industry Publications
Leslie Adkins has contributed her knowledge to industry publications, including providing tips in a Homes & Gardens article on how to de-ice decking during winter months. This contribution reflects her commitment to educating consumers about the maintenance and care of outdoor living products, showcasing her expertise in the decking industry.