Adriana Alexa Aya Arenas
About Adriana Alexa Aya Arenas
Adriana Alexa Aya Arenas is a Personal Finance Sales Manager currently working at Tributi in Bogotá, Colombia. She has extensive experience in commercial roles at PROTECCIÓN S.A. and holds multiple degrees in business and finance.
Work at Tributi
Adriana Alexa Aya Arenas serves as the Personal Finance Sales Manager at Tributi since 2023. In this role, she focuses on enhancing the company's offerings by exploring new products and forming strategic alliances. Her position involves leading continuous training for her team, ensuring they provide high-quality service to clients. She designs targeted strategies aimed at maximizing sales and customer loyalty opportunities, contributing to the overall growth and competitiveness of Tributi in the market.
Previous Experience at PROTECCIÓN S.A.
Prior to her current role, Adriana worked at PROTECCIÓN S.A. for over a decade in various capacities. She began as Asesora Comercial Corporativa from 2009 to 2011, followed by a position as Coordinadora de Promotores from 2011 to 2014. She then advanced to Director Comercial Canal Externo (Agencias) from 2014 to 2023. Throughout her tenure, she developed effective commercial methodologies and prepared detailed reports for senior management, focusing on sales strategies and client advisory.
Education and Expertise
Adriana holds multiple degrees that enhance her expertise in finance and business management. She earned a Contador Públio degree from Universidad Santo Tomás, completing her studies from 2001 to 2006. She furthered her education with a specialization in Gerencia de Negocios Internacionales at the same university from 2006 to 2007. Additionally, she completed an Executive MBA at Westfield Business School from 2019 to 2020 and a Master Ejecutivo en Innovación at EIG Business School from 2020 to 2021.
Leadership and Training Initiatives
In her current role and previous positions, Adriana has emphasized the importance of continuous training for her teams. She leads training sessions focused on specific advisory for different business units, ensuring that her team is equipped to deliver high-quality service. Her leadership in developing and validating commercial methodologies has been crucial in implementing effective sales pitches and personalized advice, which are essential for meeting client needs.
Strategic Planning and Reporting
Adriana is responsible for preparing detailed reports for senior management, which include projections and budgets. Her work ensures alignment with both personal and organizational objectives. She designs precise strategies to effectively target different customer groups, which helps in maximizing sales opportunities and fostering customer loyalty. Her analytical skills contribute significantly to the strategic planning processes within her organization.