Santiago Estrada
About Santiago Estrada
Santiago Estrada serves as the Head of Growth at Tributi, where he integrates digital marketing with offline channels to develop effective marketing strategies. He has a Master's degree in Entrepreneurship from the Rotterdam School of Management and has extensive experience in optimizing customer acquisition and developing tailored marketing plans for small and medium-sized enterprises.
Work at Tributi
Santiago Estrada serves as the Head of Growth at Tributi, a position he has held since 2020. In this role, he combines digital marketing with offline channels to develop comprehensive marketing strategies. He has implemented growth hacking strategies aimed at optimizing customer acquisition channels, focusing on enhancing customer engagement and satisfaction. His work at Tributi reflects a commitment to leveraging innovative marketing techniques to drive business growth.
Education and Expertise
Santiago Estrada holds a Master's degree in Entrepreneurship/Entrepreneurial Studies from the Rotterdam School of Management, Erasmus University, where he studied from 2012 to 2013. He also earned a degree as Ingeniero Administrador from the Escuela de Ingeniería de Antioquia, studying Administración, Mercadeo, and Finanzas from 2005 to 2010. His educational background equips him with a solid foundation in business management and marketing, enabling him to specialize in developing tailored marketing plans for small and medium-sized enterprises.
Background
Before joining Tributi, Santiago Estrada founded IngenioLab, where he worked from 2015 to 2021. His earlier experience includes serving as Gerente de Mercadeo at ICG Colombia from 2014 to 2016 and as an Analista de Costos y Presupuestos at Organizacion Corona from 2010 to 2011. This diverse background in various marketing roles has contributed to his expertise in growth strategies and customer acquisition.
Achievements in Marketing Strategy
Santiago Estrada has a proven track record in implementing effective marketing strategies across different organizations. His focus on growth hacking at Tributi has led to optimized customer acquisition channels. Additionally, his experience in founding IngenioLab showcases his entrepreneurial spirit and ability to create impactful marketing solutions tailored to the needs of businesses.