Armando Arauz
About Armando Arauz
Armando Arauz is a Marketing Manager with extensive experience in developing marketing strategies and managing branding efforts. He has worked for various organizations, including IBM and Rhapsody Property Management Services, and currently holds a position at Tricon Residential.
Work at Tricon Residential
Armando Arauz serves as the Marketing Manager at Tricon Residential, a position he has held since 2021. In this role, he is responsible for developing and implementing marketing strategies that align with the company's objectives. His focus includes managing marketing activities and ensuring effective communication of the company's brand. He leverages his extensive experience in the real estate sector to enhance Tricon's market presence.
Previous Experience at Rhapsody Property Management Services
Prior to his current role, Armando Arauz worked as the Marketing Manager at Rhapsody Property Management Services from 2018 to 2021. He managed marketing activities for 50% of the company's portfolio, which included mid- to high-rise luxury rental apartments in Toronto. His responsibilities included monitoring property performance against key performance indicators (KPIs) and utilizing graphic design skills to strengthen the corporate brand.
Education and Expertise
Armando Arauz holds a Bachelor in Philosophy, Honours, from St. Philip's Seminary, which he completed from 2011 to 2014. He furthered his education with a Digital Media Marketing Postgraduate Certificate, Honours, from George Brown College, achieved between 2016 and 2017. His academic background in philosophy and marketing equips him with a unique perspective in developing comprehensive marketing strategies, including market research analysis and persona creation.
Professional Background
Armando Arauz has a diverse professional background that includes roles in marketing and digital media. He began his career at IBM as a Portable Storage Management Analyst from 2005 to 2011. He later worked as a Digital Media Marketing Intern at SKETCH Toronto in 2016. Additionally, he was a Digital Media Designer and Partner at Longbeard from 2015 to 2018. His varied experiences contribute to his expertise in marketing management.
Skills in Marketing and Branding
Armando Arauz has demonstrated skills in branding and marketing collateral production for new projects. He has provided direction on marketing strategies that incorporate market research and persona development. His ability to build and maintain relationships with external partners, including creative agencies and technology firms, enhances his effectiveness in marketing roles.