Joanna Iltis
About Joanna Iltis
Joanna Iltis is a Digital Marketing Manager with extensive experience in marketing and communications, currently working at Tricon Residential since 2018. She has held various roles in organizations such as the Social Security Administration and Irvine Company, focusing on lead generation, digital strategy, and brand development.
Work at Tricon Residential
Joanna Iltis currently serves as the Digital Marketing Manager at Tricon Residential, a position she has held since 2018. In this role, she focuses on digital marketing strategies to enhance lead generation and resident engagement. Joanna manages the company’s WordPress site, overseeing page updates, landing page development, report extraction, and media uploads. She also assists with strategy and design for various digital marketing initiatives, including paid advertising, search engine marketing (SEM), retargeting, social media, and search engine optimization (SEO).
Previous Experience in Marketing and Communications
Joanna Iltis has a diverse background in marketing and communications. She worked at the Irvine Company as a Marketing Campaign Manager for six months in 2018 and as an Internal Communications Coordinator from 2017 to 2018. Prior to that, she was a Multimedia Coordinator at the Social Security Administration from 2011 to 2013 and a Marketing Coordinator and Graphic Designer at SimpleSignal from 2007 to 2010. Her roles have involved developing marketing strategies, managing communications, and enhancing brand visibility.
Education and Expertise
Joanna Iltis earned a Bachelor of Arts (B.A.) in Graphic Design from the University of Maryland Baltimore County, where she studied from 1999 to 2004. Her educational background has provided her with a strong foundation in design principles, which she applies to her marketing efforts. Joanna's expertise includes implementing lead scoring models based on prospect behaviors and developing automated email programs to nurture leads and residents.
Career Development and Roles
Throughout her career, Joanna Iltis has held various positions that have contributed to her professional growth. She worked as a Test Lead Coordinator at Cobham Advanced Electronic Solutions for three months in 2014 and previously served as a Visual Information Specialist at the Social Security Administration from 2004 to 2006. Her roles have involved a combination of technical and creative responsibilities, allowing her to develop a well-rounded skill set in digital marketing and communications.
Marketing Initiatives and Contributions
Joanna Iltis has made significant contributions to marketing initiatives in her roles. She developed an automated lead and resident nurture email program that incorporates brand touchpoints to increase awareness and conversion rates. Additionally, she refined the voice of the customer survey process to enhance communication and increase submission rates. Her work reflects a commitment to improving marketing effectiveness and customer engagement.