Joanna Iltis
About Joanna Iltis
Joanna Iltis is an Email Marketing Manager at Tricon Residential, where she has worked since 2018. With a background in graphic design and marketing, she has successfully managed email campaigns for a large portfolio of residential assets, achieving high open and click rates through strategic testing and analysis.
Work at Tricon Residential
Joanna Iltis has been serving as the Email Marketing Manager at Tricon Residential since 2018. In this role, she manages email marketing for approximately 23,000 single-family assets across 18 markets, as well as 23 multi-family communities in the United States and two in Canada. She has successfully maintained an email open rate of 35% and a click rate of 4%, which exceeds industry standards. Joanna also assists with strategy and design for various digital marketing initiatives, including paid advertising, search engine marketing (SEM), retargeting, social media, and search engine optimization (SEO).
Previous Experience in Marketing and Design
Prior to her current position, Joanna Iltis held several roles in marketing and design. She worked at SimpleSignal as a Marketing Coordinator and Graphic Designer from 2007 to 2010. She also served as a Digital Marketing Manager at Irvine Company for six months in 2018. Additionally, Joanna worked at Cobham Advanced Electronic Solutions as a Test Lead Coordinator for three months in 2014. Her earlier experience includes positions at the Social Security Administration, where she was a Visual Information Specialist and later a Multimedia Coordinator, contributing to her diverse skill set in visual and digital communications.
Education and Expertise
Joanna Iltis earned her Bachelor of Arts (B.A.) in Graphic Design from the University of Maryland Baltimore County, completing her studies from 1999 to 2004. Her educational background has equipped her with the necessary skills in design and marketing, which she has applied throughout her career. Joanna has developed expertise in email marketing strategies, lead scoring models, and customer feedback processes, enhancing the effectiveness of marketing campaigns and increasing lead generation.
Achievements in Email Marketing
In her role as Email Marketing Manager, Joanna Iltis has implemented several successful initiatives. She launched an automated lead and resident nurture email program aimed at increasing brand awareness and conversion rates. Additionally, she developed monthly social content calendars and created detailed reports on email performance, voice of the customer feedback, and fraud analysis. Her efforts in enhancing the voice of the customer survey process led to a 15% increase in submission rates, showcasing her ability to drive engagement and improve marketing outcomes.