Jason Yim
About Jason Yim
Jason Yim is the Founder and CEO of Trigger XR, a position he has held since 2005. He has contributed to the development of augmented and extended reality solutions for major brands and franchises, and holds seven patents in the field.
Work at Trigger
Jason Yim has served as the Founder and CEO of Trigger XR since its inception in 2005. Under his leadership, the company has established itself in the augmented reality (AR) and extended reality (XR) sectors. Trigger XR has partnered with notable programs such as Niantic's Lightship and Qualcomm Snapdragon Spaces for head-mounted displays (HMD). The company has developed innovative XR solutions for various high-profile brands, including Nike, LEGO, and Walmart, enhancing their retail experiences.
Education and Expertise
Jason Yim studied Graphic Design at the University of California, Los Angeles (UCLA), where he earned a Bachelor of Arts (B.A.) from 1991 to 1995. His educational background has equipped him with the skills necessary to navigate the intersection of design and technology. Yim holds seven assigned patents in the AR/XR field, showcasing his expertise and contribution to the advancement of immersive technologies.
Background
Jason Yim is based in Los Angeles, California, where he has been instrumental in the growth of Trigger XR over the past 19 years. His involvement with the Interactive Advertising Bureau (IAB) AR/Metaverse Board reflects his commitment to shaping the future of interactive advertising and immersive experiences. Yim's work has positioned him as a thought leader in the XR industry.
Achievements
Under Jason Yim's leadership, Trigger XR received the Gold Clio Award in the Sports category, recognizing the company's excellence in creative advertising. Yim has been featured in prominent tech publications, including Ad Week, CNET, and Forbes, highlighting his influence in the industry. He has also been a featured speaker at major technology conferences such as AWS Re:invent, CES, and SXSW, sharing insights on XR and its applications.
Projects and Contributions
Jason Yim has led Trigger XR in developing XR solutions for major entertainment franchises, including Jurassic World, Spider-Man, and Star Wars. His work extends to fan engagement projects for significant sports organizations like the NBA, NHL, and The PGA Tour. Additionally, Yim has contributed to enterprise and 5G solutions for companies such as AT&T, Honda, and Verizon, demonstrating his versatility in the technology sector.