Daniela R.
About Daniela R.
Daniela R. is a Senior Marketing Manager, Ecosystem at Triple Whale, where she has worked since 2023. She has a diverse background in marketing, having held various roles at companies such as Payscape, Recharge Payments, and Klevu Oy, and has developed significant marketing programs and managed substantial budgets throughout her career.
Work at Triple Whale
Currently, Daniela R. serves as the Senior Marketing Manager for Ecosystem at Triple Whale, a position she has held since 2023. In this role, she collaborates with key agency and technology partners to develop joint go-to-market plans. Daniela oversees sponsorships with an expectation exceeding $200K and manages an annual events budget that surpasses $1 million. She leads the organization of The Whalies, a conference that accommodates over 500 attendees. Additionally, she developed the Partner Marketing program, which generates between 800 and 1,000 Sales Qualified Leads (SQLs) per quarter. Her work involves cross-functional collaboration with departments such as Leadership, Product, and Customer Success.
Previous Experience
Before joining Triple Whale, Daniela R. accumulated diverse marketing experience across several organizations. She worked at Recharge Payments as a Partner Marketing Manager from 2020 to 2022. Prior to that, she held the position of Marketing Manager for North America and APAC at Klevu Oy from 2018 to 2020. Her early career included roles at Payscape, where she served as a Digital Marketing Specialist from 2017 to 2018 and as a Marketing Coordinator Intern for two months in 2017. Additionally, she interned at the American Cancer Society and Children's Healthcare of Atlanta in 2017 and 2016, respectively.
Education and Expertise
Daniela R. earned her Bachelor’s Degree in Public Relations and Marketing from Georgia Southern University, where she studied from 2013 to 2017. Her educational background provides a foundation for her expertise in marketing strategies and public relations. This academic experience, combined with her professional roles, has equipped her with the skills necessary to manage complex marketing initiatives and collaborate effectively with various stakeholders.
Achievements in Marketing
Throughout her career, Daniela R. has achieved significant milestones in marketing. At Triple Whale, she developed a Partner Marketing program that successfully converts a substantial number of Sales Qualified Leads each quarter. Her management of a large events budget and oversight of high-profile sponsorships demonstrate her capability in handling large-scale marketing operations. Additionally, her leadership in organizing The Whalies conference highlights her ability to execute large events that engage a significant audience.