Palak Chopra
About Palak Chopra
Palak Chopra is an Influencer and Community Manager with extensive experience in marketing and social media. Currently at Tripoto, she has successfully launched online experiences and led influencer programs, significantly boosting revenue and sales.
Work at Tripoto
Currently, Palak Chopra serves as the Influencer & Community Manager at Tripoto, a position she has held since 2020. In this role, she launched and spearheaded Tripoto Online Experiences, which include live and virtual workshops. Under her leadership, the initiative achieved a monthly sales target of 100,000 and boosted revenue by 100% within four months. She has curated a strong pipeline of 10-12 experiences monthly, ensuring continuous growth and meeting key performance indicators (KPIs).
Previous Experience in Influencer Marketing
Palak Chopra has a background in influencer marketing, having worked at Lenskart.com as a Social Media Executive from 2018 to 2020. During her tenure, she led the influencer program, which contributed to increased overall product sales and higher store footfall through curated offline events. Earlier, she also worked as an Influencer Marketing & Copy Intern at Smytten for one month in 2017.
Background in Journalism and Media Studies
Palak Chopra holds a Bachelor's degree in Journalism & Mass Communication from Guru Gobind Singh Indraprastha University, where she studied from 2013 to 2016. She furthered her education by obtaining a Master's degree in Advertising & Marketing Management from Amity University, completing her studies from 2016 to 2018. Her educational background provides a strong foundation for her career in marketing and community management.
Early Career in Editing
Palak began her career in the media industry as a Sub Editor at Dainik Jagran City Plus in 2014, where she worked for one month. This early experience in editing contributed to her skills in content creation and management, which she later applied in her roles in influencer marketing and social media.
Educational Journey
Palak Chopra completed her early education at Ramjas School, Anand Parvat, Delhi, from 2000 to 2011, followed by St. Thomas’ Girls Senior Secondary School from 2011 to 2013. Her educational journey laid the groundwork for her subsequent studies in journalism and marketing, shaping her professional path.