Adam Williams
About Adam Williams
Adam Williams is the Senior Director of Product Marketing at TRM Labs, a position he has held since 2023. He has extensive experience in product marketing, having previously worked at Typeform and MuleSoft, among other companies.
Work at TRM Labs
Adam Williams serves as the Senior Director of Product Marketing at TRM Labs, a position he has held since 2023. In this role, he focuses on developing and implementing marketing strategies that align with the company's objectives. His responsibilities include overseeing product marketing initiatives and ensuring that the messaging resonates with target audiences.
Previous Experience in Product Marketing
Prior to joining TRM Labs, Adam worked at Typeform as the Director of Product Marketing from 2021 to 2023. He also held the position of Senior Marketing Manager for Web Marketing at MuleSoft from 2017 to 2021. His experience includes significant roles at Intuit, where he served as Senior Marketing Manager for QuickBooks.com and as Marketing Manager for QuickBooks Online.
Educational Background
Adam Williams earned a Master of Business Administration (MBA) with a focus on Brand and Product Management from the University of Wisconsin-Madison, studying from 2012 to 2014. He also holds a Bachelor of Science degree in Financial Services from Brigham Young University, where he studied from 2004 to 2008.
Expertise and Skills
Adam possesses expertise in channel development and localization, which are essential to his marketing strategies. He emphasizes user research and A/B testing as key components of his approach. Additionally, he is skilled in needs analysis and creative/design partnerships, utilizing KPIs and metrics to drive marketing strategies and measure success.
Entrepreneurial Experience
Before his corporate roles, Adam co-founded and owned Provo Swim Academy from 2009 to 2012. He also served as Marketing Director at digEcor from 2008 to 2012, where he focused on new business development. His early career included an internship in brand management at Nestlé Purina and a buying office internship at Kohl's Department Stores.