Pippa Armes
About Pippa Armes
Pippa Armes serves as the Content Marketing Lead at TRM Labs, bringing extensive experience in content marketing and strategy from her previous roles at Pendo.io and Citrix. She specializes in creating content for SaaS and purpose-driven companies and holds a Master of Arts from The Johns Hopkins University.
Current Role at TRM Labs
Pippa Armes serves as the Content Marketing Lead at TRM Labs, a position she has held since 2024. In this role, she focuses on developing and executing content strategies that align with the company's objectives. Her work is conducted remotely from Raleigh, North Carolina.
Previous Experience at Pendo.io
Prior to her current role, Pippa worked at Pendo.io as the Brand Marketing Director for one month in 2024. Before that, she served as the Senior Content Marketing Manager at the same company from 2021 to 2024, where she contributed to content development and marketing strategies for three years in Raleigh, North Carolina.
Background in Content Strategy
Pippa has extensive experience in content strategy, having worked at Citrix as a Senior Content Strategist in various capacities from 2020 to 2021. She also held the position of Senior Content Strategist at New Kind from 2018 to 2020. Her roles have involved creating content tailored for SaaS and product-led companies.
Educational Qualifications
Pippa Armes holds a Master of Arts (MA) in Communication with a Concentration in Public and Media Relations from The Johns Hopkins University, which she completed from 2015 to 2016. She also earned a Bachelor of Fine Arts (BFA) in Dance and English with a Writing Emphasis from Dominican University of California, graduating in 2013.
Content Marketing Philosophy
Pippa advocates for the use of Oxford commas in writing and emphasizes crafting human-centric stories in her content marketing efforts. She prefers using short sentences to convey messages effectively, reflecting her commitment to clarity and engagement in communication.